Wounded Warriors Canada

Designing clearer paths to support and giving

At a glance

Role

UX designer & visual designer

Team / collaborators

Team project for Wounded Warriors Canada

Timeline

4 Months

Tools

Figma, UX research, content strategy

Key contribution

Donor research, personas, information architecture, content strategy, visual design, and donation-flow concepts

Outcome / design goal

Design clearer, emotionally grounded paths to support, giving, and getting involved.

Services

Digital

Marketing Materials

Website Development

User Research

Client

Wounded Warriors Canada

Location

Ontario, Canada

Year

2025

Credits

Images taken from Figma prototypes.

Info

Wounded Warriors Canada needed a stronger digital experience to connect with younger donors while remaining welcoming and accessible for veterans, first responders, families, and supporters. Working with a team, I helped shape a modern website direction focused on clearer navigation, emotionally grounded storytelling, and lower-friction paths to donate or get involved.

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